Foundations · Modules 1–6

Zero to your first eBay sale.

Six modules, in order. Each one builds on the last — set up the account, learn to photograph and title items correctly, price them with real data, ship them right, and run it as a weekly habit instead of a one-time project.

6
Modules
~2 hrs
To complete
1
Live item, by Module 6
Module 01

Account Setup

Get the account built correctly the first time. This takes about 30 minutes and you only do it once.

1
Create the seller account
Go to ebay.com/help/selling and register as a Business account (not Individual) — even a nonprofit ReStore qualifies, and a business account unlocks bulk listing tools and better seller protections. Use the store's official email and your ReStore's tax ID if asked.
2
Choose a store subscription
Skip the free tier. The Basic Store gives you 1,000 free fixed-price listings a month (versus 250 with no store) and a small final value fee discount. It runs $21.95/mo if you commit annually, or $27.95/mo month-to-month — ask the store which billing cycle they want before signing up. Sign up under Seller Hub → Subscriptions.
3
Set up payments
eBay pays out directly to a linked bank account through Managed Payments — no PayPal account needed anymore. Link the ReStore's checking account under Seller Hub → Payments. Funds typically land in 1-2 business days after a sale.
4
Write your business policies once
Under Seller Hub → Business Policies, create one shipping policy (1-2 day handling time, calculated shipping), one return policy (30-day returns, buyer pays return shipping is fine to start), and one payment policy. These auto-apply to every future listing — you never fill this out again.
Why this order matters: business policies have to exist before your first listing, or eBay makes you fill out shipping and returns manually every single time. Ten extra minutes now saves hours later.
Module 1 — Done When
Module 02

Photography

Photos sell the item before the buyer reads a single word. You don't need a studio — you need consistent light and a clean background.

1
Set up once, reuse forever
A folding table near a window with indirect daylight, plus a plain white or light gray backdrop (poster board works fine), is the whole setup. Avoid direct sun and avoid flash — both create harsh shadows and washed-out color.
2
Shoot the full set, every time
Eight photos minimum, in this order, no exceptions — buyers who can't see a flaw assume it's hidden, and that's what triggers returns and disputes.
1
Front, full item
2
Back, full item
3
Left side
4
Right side
5
Brand / model tag
6
Close-up: any flaw
7
Close-up: texture/material
8
In use (if applicable)
3
Clean up the background fast
Run photos through remove.bg (free for low-res, seconds per image) to drop in a pure white background. This alone makes ReStore photos look like a professional listing instead of a thrift photo.
Never skip the flaw photo. A stain, crack, missing button, or scratch shown clearly in the listing protects you from returns far more than hiding it ever will. Buyers who feel misled leave negative feedback; buyers who knew exactly what they were getting don't.
Module 2 — Done When
Module 03

Titles & Listings

eBay's search engine reads your title literally. The right structure gets the item found; the wrong one buries it on page 4.

1
Build the title in this order
You get 80 characters — use as many as actually describe the item. Stack the parts in this sequence:
Brand+ Model/Type+ Size/Color+ Key Feature+ Condition
DeWalt 20V Max Cordless Drill Driver Kit w/ Battery & Charger — Used, Tested Working
2
Fill out every item specific eBay offers
Brand, size, color, material, model number — every field you leave blank is a filter a buyer used to search that your item won't show up under. This is the single biggest reason similar items outsell each other.
3
Write the description in this order
1) One-line condition statement. 2) Measurements (always include — returns from sizing are the most preventable kind). 3) Every flaw, named plainly. 4) A line on handling/shipping time. Skip marketing language — buyers searching used goods want facts, not adjectives.
Module 3 — Done When
Module 04

Pricing Formula

Never guess a price. eBay gives you what similar items actually sold for — use it every time, no exceptions.

1
Pull sold comps with Terapeak
In Seller Hub, go to Research → Terapeak (included free with your store subscription). Search the item's brand and model, filter to Sold Listings, last 90 days. Ignore active/unsold listings entirely — those are wishful pricing, not real data.
2
Take the median, not the highest
Sort sold prices low to high and find the middle value. The highest sold price is usually an outlier (mint condition, rare variant, bidding war) — pricing to the median reflects what a typical buyer in typical condition actually paid.
The pricing formula
List Price = Median Sold Comp × 0.95
List 5% under the median with "Best Offer" enabled — this gets clicks faster than matching the median exactly, and the offer feature recovers the difference from buyers willing to pay more.
The real floor isn't fees — it's time. Since donated items have no purchase cost, almost any sale price clears eBay's ~13% fee. The question that actually matters is whether the item is worth the 10-15 minutes of staff time to photograph, research, and list. As a rule of thumb, skip individually listing anything with a median comp under $12-15 — sell it on the floor or bundle it with similar items instead.
ItemMedian CompList PriceRe-price Trigger
DeWalt drill kit$95$90 + Best OfferNo sale in 14 days → -10%
Vintage Pyrex bowl set$45$43 + Best OfferNo sale in 14 days → -10%
Set a 14-day re-price reminder. An item that hasn't sold in two weeks isn't priced wrong forever — it's priced wrong right now. Drop it 10% and relist rather than letting it sit for months.
Module 4 — Done When
Module 05

Shipping

Shipping is where most new sellers lose money — usually from guessing the box size or skipping discounted rates. Both are fixable in one setup session.

1
Get the two tools
A digital postal scale ($25-45) and a thermal label printer like a Rollo ($80-130, no ink ever needed). Both pay for themselves within the first month of shipping volume.
2
Print labels through Pirate Ship, not the post office counter
pirateship.com is free to use and gives access to USPS Commercial Pricing — savings of up to 89% off retail counter prices, with no markup or monthly fee. Weigh the package first; an inaccurate weight is the #1 reason for surprise postage charges later.
3
Match packaging to category
Books/media/games: padded mailer. Clothing/small soft goods: poly mailer bag. Anything fragile, electronics, or with hard edges: box with bubble wrap or packing paper — never let the item shift inside the box.
4
Where to get free packing supplies
USPS Priority Mail boxes, envelopes, and mailers are completely free and ship to your door at usps.com/store (search "free shipping supplies"). Order the flat-rate boxes, padded flat-rate envelopes, and regional rate boxes. You can also reuse clean incoming boxes from the store's own receiving operation — as long as all old labels and barcodes are fully covered or removed.
5
Pack so nothing can move
The item should not shift at all when you shake the closed box. Fill every gap with crumpled packing paper, bubble wrap, or foam. The most common shipping damage comes from items that have room to slide and hit a wall inside the box during transit. For fragile items: wrap individually, double-box when the item value justifies it, and keep at least 2 inches of cushion on every side between the item and the box wall.
6
Dimensional weight — the surprise charge
Carriers charge by whichever is greater: actual weight or dimensional (DIM) weight. DIM weight = (length × width × height) ÷ 139 for USPS. A large but light item — like a lamp shade or picture frame — can cost far more to ship than its actual weight suggests. Measure every box before printing the label and enter the dimensions in Pirate Ship to get the accurate rate. A surprise charge on a shipped label gets billed to your account automatically.
Keep a packing supplies bin at the shipping station. Crumpled packing paper, small bubble wrap sheets, poly mailers in two sizes, and a roll of 2-inch clear tape. Restocking it takes 5 minutes; running out of supplies in the middle of a packing session wastes far more time than that.
7
Ship within your stated handling time
Whatever you set in Module 1's shipping policy (1-2 days), hit it consistently. Late shipping is the fastest way to tank your seller rating, which directly affects how often eBay shows your listings in search.
Always buy tracking. It's included automatically through Pirate Ship labels — never hand-write a label or ship without it. Tracking is your only proof of delivery if a buyer disputes a sale.
Module 5 — Done When
Module 06

Weekly Operations Rhythm

A course you finish once doesn't build a business. A five-day rhythm, repeated every week, does. This is what turns Modules 1-5 into an actual revenue habit.

Mon
Intake & set aside — pull this week's sellable donations, set aside anything from the Treasure Hunter categories for research
Tue
Photograph — run the 8-photo sequence on everything pulled Monday
Wed
Research & list — pull Terapeak comps, set prices, publish listings
Thu
Ship — pack and ship anything sold so far this week
Fri
Re-price — drop price 10% on anything listed 14+ days with no sale
1
Track three numbers weekly
Items listed, items sold, and total revenue. That's the entire dashboard you need to start — anything more elaborate can wait until volume actually justifies it.
2
Protect the rhythm before adding more channels
Get comfortable running this five-day cycle consistently before adding Amazon, Facebook Marketplace, or any other channel. A reliable eBay habit beats a half-running multi-channel operation every time.
Module 6 — Done When

That's the full foundation.

Six modules, one rhythm. The goal by the end of this week isn't mastery — it's one real listing, live, priced with real data, ready to ship correctly when it sells.

Bonus Module 🔒 Locked

Treasure Hunter Field Guide

Donated goods hide real value constantly — most stores leave $500-$3,000 a month on the floor without knowing it. This isn't a spec sheet. It's the mistakes that actually cost money, learned the hard way, category by category.

BEFORE PRICING
Set it aside
Don't price it at the default floor rate just because it's unfamiliar. Anything that looks even slightly unusual gets pulled for a closer look first.
THEN
Research, don't guess
Five minutes of comp research beats an experienced guess every time — even for the staff member who "just knows" pricing.
THEN
Document like Module 2
The same 8-photo standard applies, just more carefully — these are exactly the items buyers scrutinize hardest before paying real money.
THEN
Route with intent
Decide the channel before you price. A guitar on Reverb, a record on Discogs, and a chair on Chairish all sell for more than the same item buried on eBay.
Unlock all 20 categories — 0/19 foundation tasks done