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Your eBay Launch Pilot · Welcome

Let's get your first item sold online.

This is a short guide to how the next two weeks work — what you'll do, when we'll talk, and what "done" looks like. The whole goal is simple: one real item, listed and shipped, using a repeatable system you'll own afterward. Read this once before we start; it takes about five minutes.

The arrangement

What this is — and what it costs

The pilot, in plain terms

Cost
Free. No catch, no card, nothing to sign.
Length
About two weeks, mostly at your own pace
Format
Remote — a few short calls plus the self-paced module
Your time
Roughly 3–5 hours total, spread across two weeks
The only ask
Honest feedback, and permission to share the result if it works

That's the whole deal. You're one of the first stores I'm doing this with, which is exactly why it's free — your feedback makes the program better for the stores that come after, and your result becomes proof the approach works.

The two weeks

How it actually runs

Day 1
Kickoff
A 20-minute call to start
We confirm your eBay account is set up (or set it up together, live), I send you the eBay Academy module link, and we pick two short check-in times over the next two weeks. That's it for day one.
Week 1
On your own
Work through Modules 1–4
Account setup, photography, listing titles, and the pricing formula. Each module has a checklist — just work down it. Pick one real item from your floor to practice on as you go. If you get stuck, note where; that's useful feedback, not failure.
Check-in 1
~Day 5
Quick 10-minute review
You show me the photos and the price you landed on for your practice item. I give you fast feedback before it goes live. We catch any issues now, while they're easy to fix.
Week 2
Go live
Modules 5–6 + your first listing
Shipping setup and the weekly rhythm. By the end of this week, your practice item is listed and live on eBay, priced with real data, ready to ship correctly when it sells.
Wrap
~Day 14
Final 20-minute call
We review what worked, what was confusing, and what's next. If the item sold, we look at the numbers. This is where I ask for your honest take — and, if it went well, whether I can share the result.
What to send me before each check-in
Before Check-in 1: the 8 photos of your practice item + the price you're thinking
Before the Wrap call: the live listing link + any spots in the module that confused you
Setting expectations

What to expect — and what not to

What this will do

  • Get one real item listed and live, start to finish
  • Give you a repeatable system your team can reuse
  • Show you how to price with real sold data, not guesses
  • Leave you with the module to keep, free, forever

What it won't do (yet)

  • Turn into thousands in sales in two weeks — that builds over months
  • Require you to become a full-time online seller
  • Cost you anything, now or later, for the pilot
  • Lock you into anything afterward

Being straight with you matters more than overselling: the first item is about proving the system works in your store, with your donations, your team. The revenue comes later, once the weekly rhythm becomes habit. A realistic first month is a handful of items listed and a few sold — not a windfall. That's normal, and it's the foundation everything else builds on.

The one thing I need from you

Tell me the truth as we go. If a module is confusing, if a step doesn't fit how your store works, if something feels like too much — say so. I'd rather hear "this part didn't make sense" than have you quietly give up. Your honest feedback is the entire reason this is free, and it's what makes the result worth sharing.

Eddie Black

Cornerstone Retail Advisors · eddie@cornerstoneretailadvisors.com · 419-581-9237

Questions before we start? Reach out anytime — no question is too small.